B2B Digital Marketing Strategy
B2B Social Media Marketing for Xylem Water Solutions (Southeast Asia)
Accelerated brand’s digital presence during COVID-19 pandemic by leading the Southeast Asia region's social media with a new strategy for Facebook, Instagram and LinkedIn including paid and organic marketing.
The new strategy involved setting channel objectives and standard procedures, new channel exploration, content and employee engagement.
Within a quarter of the new strategy roll-out,
o Doubled Instagram posts' organic reach
o Achieved 10 times growth in Facebook followers with lowest cost per result on Facebook Ads
o Launched LinkedIn page - the brand’s best-performing social media channel for organic reach and engagement with the highest followers to date
o Achieved 10 times growth in Facebook followers with lowest cost per result on Facebook Ads
o Launched LinkedIn page - the brand’s best-performing social media channel for organic reach and engagement with the highest followers to date
Instagram Page
Integrate linkin.bio to redirect to relevant webpages, added stories and highlights and introduced new content topics and formats.
Types of Content
Previous content was highly technical and only understood by engineering professionals. New content aims to appeal to a wider audience by reinforcing the brand's sustainability goals, focus on behind the scenes employees to create a better understanding of the brand's work while also educating the audience in layman terms of how the brand's products with the angle of how they are involved in their lifestyle.
Sep 2020
